A Complete Guide to Product Explainer Videos for B2B Companies

Priyank Loonker
May 18, 2023

Why Product Explainer Videos are Important for B2B Companies

Product explainer videos can be an effective tool for B2B companies for several reasons.

First, they can help you to stand out from your competitors. A well-crafted video can capture the attention of potential customers and make your products more memorable.

Second, explainer videos can help to simplify complex concepts. If your product is technical or difficult to understand, an explainer video can break it down into easily digestible pieces. This can be particularly useful for B2B companies selling products or services that require a lot of explanation.

Finally, explainer videos can help to build trust with potential customers. By providing a clear and concise explanation of your product, you can demonstrate that you understand your customers’ needs and are able to provide a solution that meets those needs.

How to Create a Product Explainer Video

Creating a product explainer video doesn’t have to be difficult, but it does require some planning and preparation. Here are the steps you’ll need to follow:

Step 1: Define Your Message in a brief

Before you begin creating your video, you need to decide on the message you want to convey. What are the key benefits of your product? What problems does it solve? What sets it apart from the competition? Once you have a clear message, you can begin to craft a script that will convey that message in a concise and compelling way.

Step 2: Write a Script

Your script is the backbone of your video, so it’s important to get it right. Keep it simple and concise, and make sure it’s easy to understand. Remember that your video should be no longer than 2-3 minutes, so you’ll need to be selective about what you include.

Step 3: Create a Storyboard

A storyboard is a visual representation of your video, showing each scene and what will happen in it. This is an important step because it allows you to plan out the flow of your video and ensure that it makes sense. You can create a storyboard using a simple sketchpad or digital software.

Step 4: Create Your Video

Once you have your storyboard and script, it’s time to create your video. You can do this using a variety of tools, including animation software, live-action footage, or a combination of both. Make sure your video is engaging and visually appealing, and that it matches the tone and style of your brand.

Step 5: Add a Call to Action

Finally, be sure to include a call to action at the end of your video. This could be anything from encouraging viewers to visit your website to inviting them to schedule a demo. Whatever you choose, make sure it’s clear and compelling.

Different Types of Explainer Videos

There are several different types of explainer videos that B2B companies can use to showcase their products. Here are a few examples:

Animated Explainer Videos

Animated explainer videos are a popular choice for B2B companies as they allow for a lot of creativity and can simplify complex concepts through visuals. They often feature animated characters and colorful graphics, and can be customized to match a company's brand and messaging.

Whiteboard Explainer Videos

Whiteboard explainer videos are another popular choice for B2B companies. They feature a hand drawing on a whiteboard or other surface, illustrating key concepts and ideas. These videos are often accompanied by a voiceover or music to keep viewers engaged.

Live Action Explainer Videos

Live action explainer videos feature real people and settings, often showcasing a product in action or demonstrating how it works. These videos can be effective for B2B companies selling physical products, as they allow potential customers to see the product in use.

Screencast Explainer Videos

Screencast explainer videos are a great option for B2B companies selling software or digital products. They feature a recording of a computer screen, showing how the product works and highlighting key features and benefits. These videos can be accompanied by a voiceover or text overlays to provide additional context.

Getting the Most Out of Your Product Explainer Video

Creating a product explainer video is only half the battle. To get the most out of it, you need to ensure that it’s seen by the right people. Here are some tips for getting your video in front of your target audience:

Share it on Social Media

Share your video on your social media channels, including Facebook, Twitter, and LinkedIn. Encourage your followers to share it with their networks to increase visibility.

Embed it on Your Website

Embed your video on your website, ideally on a dedicated landing page for your product. This can help to increase engagement and conversions.

Use it in Email Campaigns

Include your video in email campaigns to your subscriber list. This can help to increase click-through rates and engagement.

Use Paid Advertising

Consider using paid advertising, such as Facebook or Google ads, to promote your video to a wider audience.

Optimize for SEO

Make sure to optimize your video for SEO by including relevant keywords in the title, description, and tags.

Measure and Adjust

Finally, be sure to measure the performance of your video using analytics tools. This will allow you to see how many people are watching, how long they’re watching for, and how they’re interacting with your video. Use this information to make adjustments and improve the effectiveness of your video over time.


In conclusion, product explainer videos can be an effective tool for B2B companies looking to showcase their products. By simplifying complex concepts, building trust with potential customers, and making your products more memorable, explainer videos can help to drive engagement and conversions. By following the steps outlined in this guide, and promoting your video effectively, you can get the most out of your product explainer video and see real results for your business.


1. How long should a product explainer video be?
- A product explainer video should be no longer than 2-3 minutes to keep the viewer engaged and focused.

2. What should be included in the script for a product explainer video?
- The script for a product explainer video should include the key benefits of the product, what problems it solves, and what sets it apart from the competition.

3. What are some examples of software that can be used to create a product explainer video?
- Some examples of software that can be used to create a product explainer video include Adobe Premiere, After Effects, and Powtoon.

4. How can I measure the effectiveness of my product explainer video?
- You can measure the effectiveness of your product explainer video using analytics tools such as Google Analytics or YouTube Analytics.

5. Should I include a call to action in my product explainer video?
- Yes, it's important to include a call to action at the end of your video to encourage viewers to take the next step, such as visiting your website or scheduling a demo.